matthew beaubien is a graphic and motion designer from toronto. he is currently working on the design team at sid lee. this is a curation of his most recent work.

info


designthinkers identity+motion
OF50 identity
hermanos koumori motion
klarna campaign+motion
haloo identity+motion
cheekbone beauty campaign+motion

angel’s envy campaign+art direction


We were tasked with differentiating Angel’s Envy within the homogeneous whiskey market. Known for its innovative, rule-bending approach, we reimagined 'envy' as a virtue rather than a negative trait. This allowed us to showcase the brand's distinct qualities and challenge traditional whiskey norms, making space in the predominantly older male demographic for a more diverse and young clientele.

We enhanced the visual identity with new colors and a refined, contemporary creative direction, updating the photography and overall design to reflect Angel’s Envy’s bold, innovative spirit. This approach elevated the brand's market presence, positioning it as more than just a whiskey, but a symbol of audacity and sophistication.
campaign
art direction
motion
digital+social

Sid Lee 2023

creative directionOmeed Boghraty

designMatthew Beaubien
Annie Yang

motionMatthew Beaubien

copyRyan King