matthew beaubien is a graphic and motion designer from toronto. he is currently working on the design team at sid lee. this is a curation of his most recent work.

info


designthinkers identity+motion
OF50 identity
hermanos koumori motion
klarna campaign+motion
haloo identity+motion
cheekbone beauty campaign+motion

angel’s envy campaign+art direction


OF50 is a forward-thinking clothing brand start-up that redefines modern fashion with its commitment to exclusivity and craftsmanship. The brand produces small, meticulously crafted clothing releases—only 50 pieces of each design are made—offering a sustainable and thoughtful alternative to fast fashion.

The client wanted a typographic logo that was clean, symmetrical, and balanced, reflecting the meticulous care that goes into each garment. The primary design challenge was achieving harmony between the letterforms, particularly in the interplay between the "F" and the "5." These two elements needed to feel balanced and symmetrical. 

The original type treatment of the "5" felt disconnected from the rest of the logo. I redesigned the 5 to make it more closely reflect the form of the "F," creating a harmonious flow between the two characters. This adjustment enhanced the overall symmetry, making the logo more cohesive and visually satisfying.identity
digital

freelance 2024

creative directionOmeed Boghraty

designMatthew Beaubien