matthew beaubien is a graphic and motion designer from toronto. he is currently working on the design team at sid lee. this is a curation of his most recent work.

info


designthinkers identity+motion
OF50 identity
hermanos koumori motion
klarna campaign+motion
haloo identity+motion
cheekbone beauty campaign+motion

angel’s envy campaign+art direction


//sephora launch 2021

Indigenous-owned makeup company Cheekbone Beauty, founded by Jenn Harper, was in need of a package design refresh with a compelling visual identity that told a deeper story as they prepared to launch in Sephora for the first time.

Accompanying the release of the updated packaging in Sephora was a refreshed brand with new colors, patterns, motion, and art direction inspired by natural and Indigenous motifs. This new identity was showcased across digital and social touchpoints.motion
digital+social

Sid Lee 2021

creative directionFranziska Erlebach 

designPriya Mistry
Matthew Beaubien

motionMatthew Beaubien

copy Leah Burnside

web development Steve Rosic
features & recognition Strategy
Grenier
BB
Best Ads
AdNews
The Message
Global News

//glossed over campaign 2022

Over 100 Indigenous communities in Canada still don't have access to clean drinking water.

Yet this issue continues to be overlooked because, for most Canadians, that water will never touch their lips.

To draw attention to this problem, we collaborated with Cheekbone Beauty to create a lip gloss collection made using contaminated water from three Indigenous communities.packaging design

Sid Lee 2022

creative direction Jeffrey Da Silva
Matt Fraracci

copyPeter Sreckovic

art directionRaine Calucag
Sammy Lo

designMatthew Beaubien recognition & results
  • $45,000 raised for Water First. 
  • 36+ million organic impressions.
  • Featured in 100+ publications including: Toronto Star, CBC Radio One, CTV, Global News, Toronto Sun, National post, Financial post, Fashion Magazine, Elle Magazine, and more.

awards CMA
Silver - PR: Social Causes (2023)
ADCC awards
Silver - Public Service, Non-Traditional (2023)
Silver - Physical Items (2023)
Silver - Influencer (2023)
Bronze - Promo, Single (2023)
Bronze - Stunt, Event (2023)
communication arts
Winner - Social Issue (2023)
strategy awards
Silver - DEI Strategy (2023)
​​marketing awards
Gold - Health & Beauty (2023)
Silver - Best in Collateral (2023)
Silver - Community Building (2023)
one show
Bronze - Health & Wellness: Product (2023)
Merit - Health & Wellness: Promotional Items (2023)
Shortlist X5 (2023)​
atomic awards
Silver - AtomicDiversity (2023)
Bronze - Atomic Sustainability (2023)
Silver - Atomic IP (2023)
Bronze - Atomic Cause & Action (2023)
applied arts
Cause-related Advertising (2023)
Promotional Collateral (2023)
Consumer DM/Collateral (2023)

glossed over campaign