matthew beaubien is a designer
based in toronto. he is currently working with the design team at vml. this is a curation of his work.
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vancity identity+motion+art direction
[logo animation 01]
[logo animation 02]
[logo animation 03]
[balance]
[mind]
[body]
[community]
[breathable]
[soft]
[lightweight]
Logo and icon animations developed for Hermanos Koumori—a Mexico City-based brand specializing in performance running apparel. The task was to bring each of the icons to life through motion, viscerally strengthening the connection between the graphic and what it is meant to represent. The logo, inspired by the perforated materials used in the apparel, undulates in motion as if it is flapping in the wind while it drapes off of the wearer.
motion
freelance 2024
creative direction + designMichael Mavian
motion
Matthew Beaubien