matthew beaubien is a graphic and motion designer from toronto. he is currently working on the design team at vml. this is a curation of his most recent work.
designthinkers identity+motion
Yet this issue continues to be overlooked because, for most Canadians, that water will never touch their lips.
To draw attention to this problem, we collaborated with Cheekbone Beauty to create a lip gloss collection made using contaminated water from three Indigenous communities.
Digital & Social
Sid Lee 2022
Creative Direction
Jeffrey Da Silva
Matt Fraracci
Copy
Peter Sreckovic
Art Direction
Raine Calucag
Sammy Lo
Design
Matthew Beaubien
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$45,000 raised for Water First.
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36+ million organic impressions.
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Featured in 100+ publications including: Toronto Star, CBC Radio One, CTV, Global News, Toronto Sun, National post, Financial post, Fashion Magazine, Elle Magazine, and more.
awards CMA
Silver - PR: Social Causes (2023)
ADCC Awards
Silver - Public Service, Non-Traditional (2023)
Silver - Physical Items (2023)
Silver - Influencer (2023)
Bronze - Promo, Single (2023)
Bronze - Stunt, Event (2023)
Communication Arts
Winner - Social Issue (2023)
Strategy Awards
Silver - DEI Strategy (2023)
Marketing Awards
Gold - Health & Beauty (2023)
Silver - Best in Collateral (2023)
Silver - Community Building (2023)
One Show
Bronze - Health & Wellness: Product (2023)
Merit - Health & Wellness: Promotional Items (2023)
Shortlist X5 (2023)
Atomic Awards
Silver - AtomicDiversity (2023)
Bronze - Atomic Sustainability (2023)
Silver - Atomic IP (2023)
Bronze - Atomic Cause & Action (2023)
Applied Arts Winner
Cause-related Advertising (2023)
Promotional Collateral (2023)
Consumer DM/Collateral (2023)